Using Strategic Communications to Win Your Renewal, Appeal, or Approval
California charter schools continue to face a number of uncertainties in the coming years, including a challenging and daunting petition, appeal and renewal process that leaves leaders with deep-seated concern about the future of their organizations. Crafting a compelling organizational narrative will help leaders persuade even the most discerning of authorizers by sharing powerful stories of impact and authentic proof points.
Gary Larson, a seasoned strategic communications professional with a successful track record of helping guide schools through renewals and appeals, will strip away the mystery of school storytelling. His workshop will break down the exact ‘nuts and bolts’ of a relational, rather than transactional, renewal process, with key milestones beginning a year out from their hearing. Gary will then moderate a discussion on best practices with a school leader and strategic communications expert who will share their learnings from navigating the state’s application and renewal process and the importance of an engaging and consistent organizational narrative.
Join us as we empower California charter school leaders to conquer the challenges of tomorrow, one compelling story at a time.
Presented by
Gary Larson
President
Larson Communications
Gary Larson is founder and president of Larson Communications, which specializes in helping charter schools across the nation communicate to the broader public. Larson has spent the past 20 years raising public awareness and support for the charter school movement. Larson’s team has advised charter school organizations nationally on dealing with the news media, and has spearheaded numerous media campaigns that have been covered by major national publications including The Wall Street Journal, The New York Times and USA Today.