Website Best Practices to Recruit Students, Recruit Staff, and Engage Parents
A compelling and well-designed website is a powerful tool for charter schools to recruit students, recruit staff, and engage parents. This presentation will provide school leaders with essential best practices to optimize their websites for these crucial purposes. By implementing effective strategies, attendees will gain actionable knowledge to create a website that attracts prospective students, talented staff, and actively involves parents in their school community.
- Discover effective website strategies to engage prospective students and their families. Explore the importance of showcasing unique programs, achievements, and opportunities.
- Maximize your website's potential to attract and recruit talented staff members. Explore best practices for presenting your school's mission, culture, and professional development opportunities. Discover how to create a dedicated careers section, showcase testimonials, and highlight the benefits of working at your charter school.
- Engage parents and foster a strong sense of community through your website and a school app. Discover effective strategies for creating a parent portal, providing resources, and communicating important updates. Explore ways to highlight parent involvement opportunities, showcase student achievements, and facilitate communication between parents, staff, and the school.
The experts at Finalsite will showcase best practices in website design from schools around the world so delegates leave with fresh ideas, new insights, and resources to help them meet their goals.
Presented by

Philip Goulet
Director, Charter Schools
Finalsite
Phil Goulet is the Director of the Charter School team at Finalsite, a prominent provider of web-based solutions exclusively for schools. Phil has been instrumental in empowering charter schools nationwide with a focus on enhancing their digital presence, including websites, communications, digital marketing, and enrollment management. He has played a vital role in driving their success working with charter schools for the last 6 years. Drawing upon his passion for education and extensive experience in improving communication and engagement within the charter school sector, he has positively impacted both individual charter schools and leading charter management organizations.